As part of Grand Canyon University’s social media team from January 2023 - April 2026, I contributed to a multi-platform content strategy that delivered significant measurable growth during my tenure. Across our channels, the brand generated 317K+ new followers, 327M+ impressions, and 429M+ reach. My role included content ideation, filming, editing, publishing, trend adaptation, and helping lead TikTok strategy during this period of sustained audience expansion.
